A CLOSER LOOK
Google Analytics vs Plausible Analytics
Both measure website traffic. Google Analytics is free of charge; Plausible is a paid, cookieless service with a public codebase. Compare depth of reporting, consent requirements and cost at your traffic level.
Unknown fields are not negative results. Prices reflect the documented plan and billing terms.
| Compare | Google Analytics | Plausible Analytics |
|---|---|---|
| Entry price | $0.00 | $9.00/mo |
| Pricing model | free | subscription |
| Verified platforms | Unknown | Unknown |
| Free plan | Yes | Unknown |
| Free trial | Unknown | Yes |
| Open source | Unknown | Yes |
| Self-hosted | Unknown | Unknown |
| Offline | Unknown | Unknown |
| API | Unknown | Unknown |
| AI features | Yes | Unknown |
| Cloud | Unknown | Unknown |
| Commercial use | Unknown | Unknown |
| Beginner friendly | Unknown | Unknown |
| Professional | Unknown | Unknown |
| License | Unknown | Unknown |
| Verified features | web analytics | web analytics |
| Use cases | Measuring website and app traffic, Understanding how visitors reach and use a site, Analysing behaviour across devices | Measuring traffic without cookie banners, Tracking referrers and popular pages, Replacing a heavier analytics tool on a small site |
Google Analytics: the trade-offs
Google's free web and app analytics service, using machine learning to surface customer insights.
What it offers
- Free of charge according to Google's official page.
- Covers both websites and apps.
- Uses machine learning to surface insights.
What to check
- Review Google’s data-processing terms and the consent requirements for your audience.
- The reviewed page does not state operating-system or self-hosting options.
- Compare with lighter or self-hosted tools if you want simpler or more private reporting.
Editorial guidance, not a hands-on review or a guarantee of compatibility.
Plausible Analytics: the trade-offs
A lightweight, cookieless website analytics service with a public codebase and a 30-day free trial.
What it offers
- Uses no cookies and describes itself as not tracking individual users.
- Describes itself as simple, lightweight analytics.
- A 30-day free trial without a payment card is offered.
What to check
- Price rises with monthly pageviews.
- It describes itself as simple and lightweight, so compare reporting depth with larger analytics suites for your needs.
- Self-hosting is not described on the reviewed page.
Editorial guidance, not a hands-on review or a guarantee of compatibility.