Google Analytics
Google's free web and app analytics service, using machine learning to surface customer insights.
Sources last checked 2026-09-30 · See individual evidence
What is Google Analytics?
Google Analytics measures how customers interact across websites and apps. Google describes understanding customers across devices and platforms, using machine learning to get more value from data, and states the product is free of charge.
Before choosing it for a site, review Google’s data-processing terms, consent requirements and how it compares with privacy-focused or self-hosted analytics tools.
Based on official product documentation ↗When to consider Google Analytics
Typical uses based on its documented tools. Check the requirements of your own project.
- Measuring website and app traffic
- Understanding how visitors reach and use a site
- Analysing behaviour across devices
Strengths & considerations
What it offers
- Free of charge according to Google's official page.
- Covers both websites and apps.
- Uses machine learning to surface insights.
What to check
- Review Google’s data-processing terms and the consent requirements for your audience.
- The reviewed page does not state operating-system or self-hosting options.
- Compare with lighter or self-hosted tools if you want simpler or more private reporting.
Editorial guidance, not a hands-on review or a guarantee of compatibility.
Plans & pricing
Listed amounts use the source currency. Check billing commitments, taxes, region and edition limits before subscribing.
Google Analytics — free
Free
The official page states the product is free of charge. Check Google's terms for limits and any paid tiers.
Checked 2026-09-30
Check official plan details ↗Features & capabilities
Verified capabilities may belong to different editions or optional services. Read the plan and source notes.
- Free plan
- Yes
- AI features
- Yes
9 other capabilities have not yet been verified
Unknown means we have no confirmed evidence for this field. It does not mean the product lacks the capability.
- Free trial
- Unknown
- Open source
- Unknown
- Self-hosted
- Unknown
- Offline
- Unknown
- API
- Unknown
- Cloud
- Unknown
- Commercial use
- Unknown
- Beginner friendly
- Unknown
- Professional
- Unknown
Sources & verification
Verification applies only to the fields listed below. An unlisted feature or platform is unknown, not unsupported.
Google Analytics — official overview ↗
Overview page describes understanding customers across sites and apps, machine learning, and states the product is free of charge.
Accessed 2026-09-30 · Verified 2026-09-30
Evidence fields (10)
description · company · pros · cons · useCases · freePlan · aiFeatures · pricingModel · plan:free · feature:web-analytics
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