A CLOSER LOOK
Matomo vs Plausible Analytics
Both position themselves as privacy-friendly analytics. Compare reporting depth, self-hosting options and pricing for your traffic.
Unknown fields are not negative results. Prices reflect the documented plan and billing terms.
| Compare | Matomo | Plausible Analytics |
|---|---|---|
| Entry price | $0.00 | $9.00/mo |
| Pricing model | Unknown | subscription |
| Verified platforms | Unknown | Unknown |
| Free plan | Yes | Unknown |
| Free trial | Yes | Yes |
| Open source | Yes | Yes |
| Self-hosted | Yes | Unknown |
| Offline | Unknown | Unknown |
| API | Unknown | Unknown |
| AI features | Unknown | Unknown |
| Cloud | Yes | Unknown |
| Commercial use | Unknown | Unknown |
| Beginner friendly | Unknown | Unknown |
| Professional | Unknown | Unknown |
| License | Unknown | Unknown |
| Verified features | web analytics | web analytics |
| Use cases | Running analytics on infrastructure you control, Measuring traffic with privacy-focused settings, Replacing an ad-supported analytics service | Measuring traffic without cookie banners, Tracking referrers and popular pages, Replacing a heavier analytics tool on a small site |
Matomo: the trade-offs
An open-source analytics platform you can self-host for free or use as a cloud service, with a 21-day cloud trial.
What it offers
- Can be self-hosted for free or used as a cloud service.
- Privacy features are described, including cookieless tracking and data anonymisation.
- A 21-day free cloud trial is offered.
What to check
- Self-hosting requires servers, updates and backups.
- Cloud pricing and the licence name were not stated on the reviewed page.
- Compare reporting depth against lighter tools for a small site.
Editorial guidance, not a hands-on review or a guarantee of compatibility.
Plausible Analytics: the trade-offs
A lightweight, cookieless website analytics service with a public codebase and a 30-day free trial.
What it offers
- Uses no cookies and describes itself as not tracking individual users.
- Describes itself as simple, lightweight analytics.
- A 30-day free trial without a payment card is offered.
What to check
- Price rises with monthly pageviews.
- It describes itself as simple and lightweight, so compare reporting depth with larger analytics suites for your needs.
- Self-hosting is not described on the reviewed page.
Editorial guidance, not a hands-on review or a guarantee of compatibility.