Matomo
An open-source analytics platform you can self-host for free or use as a cloud service, with a 21-day cloud trial.
Sources last checked 2026-09-30 · See individual evidence
What is Matomo?
Matomo is an open-source web analytics platform positioned as privacy-first. Its site offers a cloud service with a 21-day free trial and an on-premise option that you can download and self-host for free, and it highlights cookieless tracking, data anonymisation, GDPR compliance and 100 percent data ownership.
Cloud pricing was not stated on the page we reviewed, and the specific licence terms are not named there. Compare the effort of hosting it yourself with the cost of the cloud service.
Based on official product documentation ↗When to consider Matomo
Typical uses based on its documented tools. Check the requirements of your own project.
- Running analytics on infrastructure you control
- Measuring traffic with privacy-focused settings
- Replacing an ad-supported analytics service
Strengths & considerations
What it offers
- Can be self-hosted for free or used as a cloud service.
- Privacy features are described, including cookieless tracking and data anonymisation.
- A 21-day free cloud trial is offered.
What to check
- Self-hosting requires servers, updates and backups.
- Cloud pricing and the licence name were not stated on the reviewed page.
- Compare reporting depth against lighter tools for a small site.
Editorial guidance, not a hands-on review or a guarantee of compatibility.
Plans & pricing
Listed amounts use the source currency. Check billing commitments, taxes, region and edition limits before subscribing.
Matomo On-Premise
Free
The official site offers a free download and says you can self-host for free; hosting and maintenance are your responsibility.
Checked 2026-09-30
Check official plan details ↗Matomo Cloud
See provider pricing
Cloud service with a 21-day free trial. The reviewed page showed no price.
Check official plan details ↗Features & capabilities
Verified capabilities may belong to different editions or optional services. Read the plan and source notes.
- Free plan
- Yes
- Free trial
- Yes
- Open source
- Yes
- Self-hosted
- Yes
- Cloud
- Yes
6 other capabilities have not yet been verified
Unknown means we have no confirmed evidence for this field. It does not mean the product lacks the capability.
- Offline
- Unknown
- API
- Unknown
- AI features
- Unknown
- Commercial use
- Unknown
- Beginner friendly
- Unknown
- Professional
- Unknown
Sources & verification
Verification applies only to the fields listed below. An unlisted feature or platform is unknown, not unsupported.
Matomo — official homepage ↗
Homepage describes an open-source, privacy-first analytics platform with a 21-day cloud trial, a free on-premise download and privacy claims. It does not state cloud prices or the licence name.
Accessed 2026-09-30 · Verified 2026-09-30
Evidence fields (11)
description · pros · cons · useCases · openSource · freeTrial · selfHosted · cloud · freePlan · plan:on-premise · feature:web-analytics
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