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Google Analytics alternatives

Find a different way to work. Compare relevant tools, then narrow the list to what matters to you.

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Only verified matches are included.

2 alternatives

Feature overlap uses 1 verified features in Google Analytics. Unknown features earn no points. How matching works.

Matomo

$0.00
100%feature overlap

An open-source analytics platform you can self-host for free or use as a cloud service, with a 21-day cloud trial.

Both measure website and app traffic. Matomo can be self-hosted for free or used in the cloud; compare reporting depth, hosting effort and privacy requirements.

Why this result · 100% data coverage
  • ✓ web analytics Verified
View detailsOfficial website ↗
100%feature overlap

A lightweight, cookieless website analytics service with a public codebase and a 30-day free trial.

Both measure website traffic. Google Analytics is free of charge; Plausible is a paid, cookieless service with a public codebase. Compare depth of reporting, consent requirements and cost at your traffic level.

Why this result · 100% data coverage
  • ✓ web analytics Verified
View detailsOfficial website ↗

Choosing an alternative to Google Analytics

These points are drawn only from the verified records in our catalogue. A product missing from a list is not necessarily unsupported: it may simply not have verified data for that point yet.

What the verified data shows

  • Free entry option: Matomo
  • Open source: Matomo, Plausible Analytics
  • Can be self-hosted: Matomo
  • Free trial: Matomo, Plausible Analytics

Platform support is not yet verified for Matomo, Plausible Analytics; check the vendor before relying on it.

Before you switch from Google Analytics

Points recorded from its official sources that are worth checking against your own workflow:

  • Review Google’s data-processing terms and the consent requirements for your audience.
  • The reviewed page does not state operating-system or self-hosting options.
  • Compare with lighter or self-hosted tools if you want simpler or more private reporting.

Side-by-side comparisons

Related guide: How to evaluate a software alternative before you switch

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